Practical notes on GEO and SEO. Every number says where it came from.
AI can name your brand without linking to you, or link to you without naming the brand. These are different problems with different fixes, so track both.
SEO wins a click from a list of links. GEO wins a place inside an answer. Most of the work overlaps, but the target and the way you measure both change.
A question bank is a fixed set of buyer questions you send to AI models every month. Group them into brand, intent and comparison, keep them stable, and report rates.