When AI recommends you, growth stops being linear.
People now ask ChatGPT, Perplexity and Google’s AI instead of searching. Nonlinear shows you whether they name your product, and helps you become the answer.
LStarted by Lucy, co-founder of JobWizard
Our own results
Why GEO is nonlinear
One answer, asked a thousand times.
A paid ad stops when the budget does. When an AI answer starts naming you, every person who asks that question sees you, again and again. That compounding is why we call it nonlinear growth.
How it works
A loop, not a one-off audit.
Measure
A bank of questions across brand, intent and competitor comparison, sent to the major AI models.
Find the gaps
Where you’re missing, where a competitor is named instead, where you’re mentioned but not cited.
Fill them
Publish pages written for the questions people actually ask, on your site and where they talk.
Retest
Run the same bank next month. Keep what moved the numbers, drop what didn’t.
Start here
Two ways in.
GEO Audit
Are AI models naming and citing your product? See your numbers, who’s named instead, and the gaps to close.
Get the audit →Early accessCold Start Diagnosis
Brand-new product and no traffic yet? Get a prioritized 90-day plan built on your site, competitors and real cases.
See how it works →Cases, with numbers
From a flat line to ~7M impressions with blog + floating CTA
A job-application tool wrote for user intent instead of product features, then put one floating CTA on every post.
~7M impressions, ~48K clicksJobWizard · GEO · RedditGetting named in 46% of AI answers with a 50-question bank
Monthly GEO monitoring across models, with content written for the questions Reddit users actually ask.
46% named, 88% cited (Sept 2026)From the blog
How to build a question bank to measure your AI visibility
A question bank is a fixed set of buyer questions you send to AI models every month. Group them into brand, intent and comparison, keep them stable, and report rates.
GEO basicsMentioned vs cited: the two ways AI can name your brand
An AI answer can name your brand without linking to you, or link to your page without naming the brand. They are different problems with different fixes, so track them separately.
SEO & GEOGEO vs SEO: what changes when AI writes the answer
SEO wins a click from a list of links. GEO wins a place inside an answer. Most of the work overlaps, but the target and the way you measure both change.
Who’s behind this
Lucy, co-founder of JobWizard.
JobWizard got to roughly 7M Google impressions with no ad spend, then built a monthly GEO loop on top. Lucy was in YC China (now MiraclePlus) batch F21 and is now at Berkeley Haas. Nonlinear is that playbook, opened up for other products.
More about us →Questions
What is GEO?
Generative engine optimization: making it more likely that AI answer engines such as ChatGPT, Perplexity, Claude and Google’s AI Overviews name and cite your product when people ask relevant questions.
Is GEO a replacement for SEO?
No. In our own data the pages that rank are largely the pages that get cited, so SEO and GEO reinforce each other. GEO adds a different measurement: what AI says about you.
Do you guarantee my product will be recommended?
No. Nobody controls AI answers. We measure, find gaps, and publish; results depend on your product, market and effort, and the numbers on this site come from our own projects.
Is the audit really free?
Yes, during early access. We’ll tell you what else is offered before anything is ever charged.
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